Our remit
Space transformation, VIP hospitality and guest experience
An empty finish line space made exceptional.
A hospitality destination at the finish line, created from an empty space and delivered to a premium standard for more than 1,500 guests.
More Than Sports built and operated a premium hospitality environment in a prime race day position, bringing together venue design, service, entertainment and the operational detail required to host at scale.
1,500+
Guests hosted
Finish line
Premium location
VIP
Hospitality standard
Full
Space transformation
Event impact
Premium hospitality for 1,500 guests.
The finished venue hosted more than 1,500 people beside the finish line of one of the world’s largest horse racing events, combining an elevated social setting with direct access to the sporting moment.