Our remit
Produced, promoted and managed
A fight night built as a complete live experience.
An international MMA event built as a complete arena spectacle across 14 fights, from promotion and partnerships to live production and event operations.
The programme combined 14 fights with live entertainment from Lloyd Banks, a coordinated arena show, international broadcasting, sponsorship delivery, media relations and an audience experience designed for the venue and digital channels.
6,539
Attendance
95%
Sold capacity
163.5M
Total reach
37.3M
Digital reach
Event impact
A regional story with global reach.
The campaign delivered more than 80 press articles across 13 countries, 30 radio spots, 10.1 million video views and over 755,000 engagements. Eight international platforms carried the full event broadcast.